Veritable Vegetable (VV) is the oldest organic produce distribution company in the country. Since 1974, VV has created community alliances and promoted sustainable agriculture while earning a reputation for quality, integrity and leadership in the organic industry. Veritable Vegetable provides full service distribution of the highest quality organic fresh fruits and vegetables to retailers, restaurants, schools, corporate campuses and wholesalers. Located in San Francisco, VV’s distribution area covers California and includes parts of Colorado, New Mexico, Arizona, and Nevada.
In addition to providing leadership in establishing and expanding the organic agriculture industry, Veritable focuses on utilizing green technologies to reduce energy consumption and waste at every level of the company. Veritable Vegetable is a woman owned business, founded on principles of cooperation, participatory management, and ethical business practices. Veritable Vegetable views itself as both a business and an instrument for social, economic, and environmental change.