We got this message via Twitter recently, and the whole story is longer than 140 characters:
“I love you @missionpie, but the fact that you guys don’t accept credit cards is silly. Why did you stopped [sic] using @square? Cc @postmates”
Silly? We think not. Our choice to not accept credit cards is an example of the seriousness we bring to decisions about how and where to spend Mission Pie revenue. Quite simply, we believe a greater investment in our employee benefits and compensation is a better use of Mission Pie’s resources than investing in credit cards fees.
Last year, this is what we accomplished for Mission Pie employee benefits: We doubled the paid vacation, achieved 100% participation in our health care expense reimbursement program, and increased enrollment in our 401k plan and health insurance by 40%. If we had siphoned off $25,000 for credit card fees, Mission Pie would not have been able to increase all of these commitments.
We understand that with our “cash or check only, please” policy, we will occasionally startle and even frustrate a customer. We might lose some sales, and get an occasional uncollectable check. Many people have gotten accustomed to traveling without any cash or a checkbook, relying entirely on debit and credit cards. But many others, including a significant number of our customers, have caught on to fact that the 3% charge on credit sales does nothing to support the local economy. In the parlance of the day, spending business revenue on credit card fees does nothing to support the 99% in our community.
Once again, we couldn’t sustain these commitments without our customers’ loyalty and thoughtfulness about how and where you spend your money. One of our primary goals is to make good, healthful, tasty food accessible at everyday prices – our average transaction is $7. Another is to pay our staff well and provide them with meaningful benefits. Your willingness to carry a little bit of cash helps us toward those goals every day.